“Work Alex” is often referred to as the agency's go-to. 

Most recently at 22squared, she has been creatively leading the agency’s largest account and its biggest creative team for Southeast Toyota for over six years; resulting in multiple awards, results-driven work, and the highest client satisfaction score in the agency’s 20-year relationship. She also led Baskin-Robbins' social and shepherded their most recent creative rebrand (stay tuned…). All while mentoring her team, pushing passion projects up gargantuan hills, and leading multiple new business pitches. In past iterations, “Work Alex” helped build the content department for Home Depot, was nominated for an Emmy, won awards at shows like Cannes, One Show, and The Effies, was written up in The New Yorker, and created standout work for Coca-Cola, NAACP, GNC, Huffy Bikes, Werner Ladders, Golf Pride, FX Networks, Mizuno, Sweetwater Brewing, Spanx, and more. She aspires to do killer work with non-murderous people.

“Home Alex” is often referred to as her daughters’ go-to. 

Not to brag, but they probably say “Momma” 3000 times a day. Aside from wiping butts, struggling to learn “new math,” and chauffeuring to afterschool activities, Alex aspires to land a 360 on her wakesurf board and cook like an Italian grandmother.