Invisible Hate NAACP

Millions of people walk by confederate statues and don’t even see them. Let alone the true hate and history they represent. But what if we could give everyone with a phone a tool to see the hateful and harmful truth lurking behind each monument, then take action to actually tear them down?

A passion project born of my own ignorance and an unwavering belief that humans (and advertisers) can always do better.

RECOGNITION:
Adweek Brand Storytelling Award, The One Show, AICP Next Winner (Digital Experiences), AME Gold (Cause Marketing), Gold WARC Awards for Effectiveness, WINA Festival

Featured in The New Yorker, Fast Company, and Adweek.

ROLE: CD CW