Baskin-Robbins Got Me Like

Baskin-Robbins is one of America’s oldest ice cream brands. And before this campaign, it felt like it.

So we ushered BR into its meme era with a whole lot of fun, frenetic energy, food porn and some good ole fashioned whack.

I went into labor a couple days before the shoot so never got to meet the twerking ice cream cone in person, but “Got Me Like” got us tons of social content, 4 TV spots, 250 unique gifs, and some action on Tinder. Not sure which baby I was more proud of.

RECOGNITION: Adweek, AdAge

ROLE: ACD/CW