The Home Depot
During my years working on The Home Depot, I found a weird, creative niche in convincing clients to let us do crazy, artful experiments for their flooring department.
For stain-resistant Life-Proof Carpet, we commissioned an artist to transform a white carpet into a decorative rug made entirely of cringe-worthy food stains. Then watched as we cleaned it all away.
For water-resistant Pergo laminate, we created an entire room full of ice furniture and watched it slowly melt.
(Cool idea, super boring shoot.)
.