Built-in Pins

When our research revealed that inspirational home content felt unattainable for new movers, we wanted to show them that it could be done. Literally.

So we built visually inspiring rooms inside of IRL “Pins”, creating the first-ever Pinterest board where people can see first-hand everything that went into making them pin-worthy. Using virtual reality, viewers could even "step inside" each room to access more how-to's and shop individual products, gaining the confidence to do-it-themselves.

The result was a whole lot of content and a whole lot of accolades, including Pinterest who still uses it as a best-in-class creative example to this day.

RECOGNITION:
Cannes Lions, Effies Winner, Project Issac Honoree and featured in Adweek.

ROLE: ACD CW