Southeast Toyota

As you can probably guess by the amount of vehicle work in my book, I led the Toyota account for 5 years.

Coming in, departments were very much working in silos and tonally the work was all over the place. Reflecting back 5 years later, not only do we have a strong creative vision and smart body of work, but our cross-department collaboration between Creative, Strategy, Media and Data, has led to a 2024 Effie Win,  the 2024 Adweek Media Plan of the Year award, and a 2024 Jay Chiat Strategy Award. Also, we received the highest client satisfaction score in the agency partnership’s 20-year history.